001
Discover
Problem Framing & Research
Counterfeiting isn't one problem — it's a different threat depending on the category. A fake automotive brake component is a safety issue. A counterfeit watch or sneaker is a brand-trust issue. A fake electronics component can be both. Early discovery meant understanding how differently each vertical — automotive parts, luxury goods, sportswear, and electronics — experiences counterfeiting, and where a single verification model could still hold across all four without collapsing into four separate products.
002
Define
Strategy & Roadmap
The strategic bet was a shared core: one QR-based authentication mechanism, adapted per vertical rather than rebuilt per vertical. I prioritized the underlying "scan-to-verify" flow as the foundation, then sequenced vertical-specific dashboard needs — dealer visibility for automotive, retailer tracking for luxury and sportswear — as build-out phases on top of that shared core. This kept the roadmap coherent instead of fragmenting into four unrelated efforts.
003
Design
UX & System Design
Designed the consumer-facing scan experience to be instant and unambiguous — a user shouldn't need to interpret a result, they should just get a clear yes or no. On the brand side, designed the monitoring dashboard that gives brands real-time visibility into where and when counterfeits are entering the supply chain, translating scan data into a system a compliance or brand-protection team could actually act on, not just observe.
004
Deliver
Sprint Execution & Launch
Managed sprint-based delivery across the shared authentication core and the four vertical-specific implementations, sequencing releases so each vertical launched on a validated foundation rather than a rebuilt one. Coordinated with engineering to keep the scan-to-verify flow fast and reliable at the consumer end, since latency or friction at that single interaction point undermines trust in the entire system.
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